In the competitive landscape of cross-border e-commerce, data-driven decision-making is paramount. For businesses operating on platforms like CNfans.fans, leveraging detailed analytics is the key to unlocking higher profit margins. This article outlines a methodology for using a custom CNfans spreadsheet to analyze SKU performance, improve operational efficiency, and enhance financial planning.
1. Data Consolidation from CNfans.fans
The first step involves aggregating raw sales data exported from the CNfans.fans
- Item Name & SKU Code
- Unit Quantity Sold
- Listed Price (RMB)
- Actual Selling Price (After Discounts)
- Item Procurement Cost
- Outbound & International Logistics Fees
- Platform Commission Fees
2. Calculating Key Metrics for High-Margin Identification
The spreadsheet transforms raw data into actionable insights by calculating the following metrics for each product:
- Discount Rate:
- Gross Revenue:
- Total Cost:
- Gross Profit per Unit:
- Gross Margin %:
By sorting SKUs based on Gross Margin %, resellers can instantly identify their most profitable Dior items, such as foundation, perfume, or limited edition collections, and strategize to promote them more heavily.
3. Case Study: Analyzing & Optimizing "Dior Lipstick Set" Logistics
A high-volume item like a "Dior Lipstick Set" is prone to higher damage rates during cross-border shipping, which directly erodes profits.
Analysis:
Action:
- Switching to reinforced, smaller boxes to reduce movement.
- Adding more bubble wrap or air cushions.
- Working with a logistics partner specializing in fragile cosmetic goods.
The cost of these improvements is then added to the SKU's logistics cost in the spreadsheet. The revised, lower damage rate will show a direct improvement in the Gross Margin for that item, validating the investment.
4. Generating Monthly Profit Reports for Tax Planning
The comprehensive spreadsheet serves as the foundation for a robust Monthly Profit Report. This report should summarize:
- Total Net Profit (Total Revenue - Total Costs)
- Profitability by Product Category (e.g., Makeup vs. Skincare)
- Total Logistics Expenditure
- Total Cost of Goods Sold (COGS)
This detailed financial overview is invaluable for accurate tax planning. It clearly distinguishes revenue from allowable business expenses (COGS, logistics, platform fees, packaging costs), ensuring precise calculation of taxable income. This proactive approach prevents year-end complications and supports strategic financial forecasting.
Conclusion
Mastering the data from CNfans.fans